What a treasure I have just discovered online: the “The Basketball League Report” by IQUII Sport. What is it? “The Basketball League” Report is the new and exclusive monthly tool to study the modern fan engagement dynamics of Italian basketball, analysing the 48 clubs in Serie A, Serie A2 Ovest and Serie A2 Est on the main social media (Facebook, Twitter, Instagram and YouTube), with a focus on their sponsor brands and their potential social media exposition in the Italian basketball ecosystem. I love internet!

I am set to read and study this document and to discuss with you about the Italian basketball life on social media. Meanwhile, I am happy to tell you that my beloved Reyer Venezia has around 10.7K followers on twitter. Reyer is 5th in this special ranking.

Header Photo Credit: @  Twitter


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